On Copywriting

We once heard a radio commentator offer a description of his job that actually applied equally well to life as a copywriter:

I sit in my little cubbyhole alone, think weird thoughts and write them down.

If you'd like to make a living writing down your weird thoughts, we like to think this is a good place to start. We hope you'll agree.

Concepting
How to be Creative (published at CreativityPortal.com)
Beyond Out-of-the-Box
Concepting
Concepting Tools
Making the most of Idle Time
Idle Time II
What Would Mac Do?
A Renaissance of Wonder


Writing Copy
Copywriting from an English major's perspective
The Print Ad Primer
Is Good Enough Good Enough?
"Writing" the Purely Visual Ad
Seeing Faces That Aren't There
"Sound-proofing" your copy
Writing for the Web
What are the rules for, anyway?
The Two Faces of Time
Emotion in Motion

A Career in Copywriting
Be Weird
Steve Jobs' Commencement Speech to Stanford
Go for it

Copywriting FAQs

Copywriting Resources
Books
Magazines
Seth Godin's Two Kinds of Writing