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Recent Posts
- Your Content as a Lead Generator & Qualifier
- Moving The Starting Line
- What if YOU had to pay your CUSTOMER?
- How To Tell If You’re Marketing Like a Neanderthal (and What To Do About It)
- How Can You Bottle The Water?
- Um… You Know There Will Be No Recovery… Right?
- How to Win Friends and Alienate (the Right) People.
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Category Archives: General
Your Content as a Lead Generator & Qualifier
Okay, by now you’re probably sick of everyone telling you content is king. I know you know that it’s the best way to attract and connect with customers. So let’s look at content from a different perspective: as a generator … Continue reading
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Moving The Starting Line
If business were a race, most people focus on getting their customers to the finish line. The seller that gets the buyer to the finish line first, gets the sale. There is a lot of competition for that last hundredth … Continue reading
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What if YOU had to pay your CUSTOMER?
Imagine if you had to pay your customers, and the going rate was $2 for the first dollar spent, and 10 cents for each dollar he spent after that. Would you focus on closing each and every individual sale with … Continue reading
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How To Tell If You’re Marketing Like a Neanderthal (and What To Do About It)
For the vast majority of his history, man— like the Neanderthals before him— was a hunter/gatherer. He followed the food. He ate what he could find. Today, many marketers are doing the same thing. Setting their sites on the target, … Continue reading
How Can You Bottle The Water?
The Bottled Water Industry pulls in something like a million billion dollars a year.* Buying a liter of water at the local convenience store will cost you just under a buck fifty. (*Approximately. That number might not be 100% … Continue reading
Um… You Know There Will Be No Recovery… Right?
There is a lot of talk about the recovery. It’s a jobless recovery. It is progressing with sputters and hiccups. That unemployment is shrinking, but slowly… or it’s increasing, but in a good way, since people who have given up … Continue reading
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How to Win Friends and Alienate (the Right) People.
Lots of marketers will tell you that trying to be all things to all people is the kiss of death. Sometimes it’s phrased as “trying to make everyone happy.” It should be common sense at this point, so I’m not … Continue reading
5 Problems Your Customers Need You To Solve
Marketing is not the science of selling your stuff. It is the art of solving your customers problems. Of all of your customers problems, these 5 typically hover right at the top of the list. 1. Make Me More Attractive … Continue reading
Manage a Strong Social Media Presence in 30 Minutes a Day
Social Media, like any powerful tool, has its pros and cons. At the top of pros column, there is the instantaneous access to the people in your market Leading the cons, it can be an enormous time sink. But, with … Continue reading
The Best Marketing Copy Ever Written
I read a lot when I decided I wanted to be a copywriter, educating myself on the ins and outs of the business… what I could expect and what would be expected of me. Countless books. Blogs, though there weren’t … Continue reading
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Tagged behavior modification, copywriting, persuasion, psychology, Redefine Reality
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