Fatal Flaws: The Missing Narrative.

This is the first in a series of posts on the fatal flaws that often kill businesses and undercut the success of potentially great...

A Day In The Life “At The Office.”

There are people who think they think outside the box. Then there are people who do think outside the box. Then there are people...

Rebel Against What Got You Here

There is a switch that happens in lots of companies, right about the time things start feeling comfortable and you’re reasonably sure you’re going...

How To Come Up With 10,000 Great Ideas For Audience-Grabbing Content In 5 Minutes

I’m not a big fan of re-creating the wheel. And if someone is willing to do the hard work of testing compelling ideas and...

You are a Media Empire

The way business works has changed. I talk a lot about the notion that you can now take on all of these great multimedia...

Everyone Loves It. Why Won’t They Act?

Information vs. Persuasion I’ve spent a fair amount of time over the last decade and a half listening to people who have amazing ideas,...

Content: whenever you can, wherever you can

Clients often feel like they don’t have the time or resources to devote to developing content. I’ve left this video raw and unedited to...

“Why Isn’t My Content Marketing Working?”

The majority of companies are failing hard at content marketing for one simple reason. They aren’t “content marketing,” they are “content advertising.” The only...

The Danger of Data

Data is awesome. The more data the better. It is the thing that made Google and Facebook the titans they are today. And it’s...

Are you missing the point of the internet?

For 125 years, when had a product to sell, we took out an ad, and the orders came flooding in. It was so easy...