The world sticks to the paved roads. The roads are paths paved by industry. The paths are trails widened by the marketplace. The trails are hacked by the Weird, who leave the paved road for the sake of curiosity and wonderment. Where the Weird go, the world follows.
One of the heroes that volunteered for WWII. Ran, worked out with weights and a heavy bag every day for the better part of six or seven decades. Retired, then built a farm with his bare hands (well, I, my cousin and my uncle helped a little).
But, I’m afraid he’s got nothin’ on this guy.
I mowed the lawn the other day. Oh sure. For the average homeowner, it’s no big deal. But I seem cursed when it comes to lawn care.
Let me start at the beginning…
We built our home in late 2001. Very late. In fact, the sod was laid in December. It just happens to have been one […]
I’ve been hitting the copywriting/advertising angle pretty hard for the last two weeks or so. Since that section of the site is now pretty well established, I plan on taking a more varied tack in my posts.
My hope is to contribute several pieces each week to Copywriting, Writing and Creativity. But I’ll now be throwing […]
Growing up, I was a huge fan of MacGyver–(actually, I’m still a fan. Even carry a swiss army knife on my person at all times). What impressed me about the character was his limitless resourcefulness. Unlike the typical action hero or super spy, Mac never went in armed to the teeth or augmented by ultra-tech […]
On his site, Bob Bly raises an interesting question: how important is grammar in copywriting?
As the son of an English teacher, the rules of proper grammar were drilled into me starting at an early age. As a result, there are certain little mistakes that tend to get on my nerves. Subject-verb agreement. […]
What does good copy sound like? Read it slowly, one word at a time. Regardless of the media you’re writing for, reading your copy out loud will help clue you into a couple of things.
First, you’ll notice most misspellings or other grammatical errors. Because it engages different areas of the brain than writing, or […]
This article about the brain’s remarkable ability to fill in the blanks, from LiveScience.com, fits in well with my recent post on thinking out of the box.
However, it also has other implications for copywriters. Takeo Watanabe refers to the phenomenon of over-learning, and how it can lead people to impose their own knowledge on a […]
Not sure how to use an rss feed?
If you prefer, sign up to receive new posts via email:
You are currently browsing the The Lefthanded Writer weblog archives for June, 2005.