The world sticks to the paved roads. The roads are paths paved by industry. The paths are trails widened by the marketplace. The trails are hacked by the Weird, who leave the paved road for the sake of curiosity and wonderment. Where the Weird go, the world follows.
As an agency copywriter, time confronts you from two different fronts.
The first, and one with which most writers are familiar is the deadline. For most projects, copywriting is one of the initial aspects of the job. So, if you miss the deadline for copy, everyone else starts the project at a disadvantage.
The other aspect of […]
In fitting with yesterday’s post about writing for the web, this article provides some interesting insights into SEO.
Excerpt:
I was recently struck by the fact that the top-ranking web pages on Google are consistently much better written than the vast majority of what one reads on the web. Yet traditional SEO wisdom has little to say […]
Branding isn’t a difficult concept to grasp. But it is difficult to execute properly, becuase it’s so easy to get caught up in one aspect of it or another.
One of my favorite definitions of Branding is “the sum total of a person’s entire experience with a company, product or service.” This means that a brand […]
Language Is A Virus is a great site I just found. This is going to be a fantasic tool for breaking through writer’s block.
This is one of the most heavily advised and poorly executed areas in copywriting. Search Engine Optimization is a booming segment of the consulting industry…and is the primary cause for the godawful verbiage you’ll find on most sites.
First, let me talk a bit about SEO. There is nothing wrong with a strategy for scoring […]
Seth Godin’s second hand link to don’t click it provides an intriguing idea on navigation. However, as fond as I am of iconoclasts, I’m afraid I don’t care for this.
What I love about the Internet is it’s dynamic nature. At it’s most basic level, a site’s content and links provide for that dynamic experience. You […]
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