Danny    Thompson,    Freelance    Copywriter


The world sticks to the paved roads. The roads are paths paved by industry. The paths are trails widened by the marketplace. The trails are hacked by the Weird, who leave the paved road for the sake of curiosity and wonderment. Where the Weird go, the world follows.

Archive for August, 2005

Annoying Legal Stuff

Wednesday, August 31st, 2005

Some blogger recently got sued because someone posted something they shouldn’t have in the comments section of his bolg. So now I have to waste valuable time that I could waste much more productively writing a “Comments Policy.” Even though I don’t get many comments at this point. Here it is:
I’ll make this simple for […]

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Okay, so I have a new job that I start in a week. It was an interesting situation; I was looking simply because my wife had taken a new job in a new city.
The last time I was looking for a job, the situation was dire. I had lost my job, had a child en […]

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My Kind of Company…

Friday, August 26th, 2005

Re: This Old House Is a Home for New Ideasfrom FastCompany.com
I got all excited when I read this article about BrightHouse.
What a great creative philosophy. And the guts to actually follow through on it. Hopefully, you see som similarities between this and what I’ve been saying about creativity and concepting.
I especially like the way they […]

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Excellent article from Nick Usborne

Friday, August 26th, 2005

Even those of us who like to give advice would do well to keep growing, keep stretching, keep pushing forward. As Nick says here:
It is all too easy to fall into the trap of thinking you know “enough”. Yes, what you already know might be sufficient to earn a living. But there is always more […]

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Concepting: an addendum…

Monday, August 22nd, 2005

Okay, remember how I talked about taking your wildest idea seeds and finding a way to make them work in my post onconcepting? Just though I’d let you know that I’m not the only one who does that.

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Look, ma–no books!

Thursday, August 18th, 2005

Empire High School, in Arizona, has replaced textbooks with laptops.
Man, I’d have loved this when I was in school. Of course, it quite possibly would have simply magnified both my strengths and weaknesses. Access to virtually limitless (no pun intended) resources for the classes that intrigued me…and limitless diversions for the classes that didn’t. […]

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On Concepting

Thursday, August 18th, 2005

The Big Idea. That is the lifeblood of the agency. The big idea that is going to get attention, compel customers and move product. The big idea that is differentiates our client from their competitors, winners from losers, successes from failures.
Where does it come from? That’s easy. The Big Idea comes from the same place […]

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