The world sticks to the paved roads. The roads are paths paved by industry. The paths are trails widened by the marketplace. The trails are hacked by the Weird, who leave the paved road for the sake of curiosity and wonderment. Where the Weird go, the world follows.
If you’re here for the first time, it’s quite likely you’re here for one of two reasons. One, you’re interested in adding a full-time copywriter to your staff. Or, two, you are looking to add another writer to your stable of freelancers.
Either way, welcome!…
Every now and then a commercial comes along that you just have to tell people about. “Hey, have you seen the commercial where…” Accomplishing this feat is the dream of most copywriters–heck most advertisers.
But the question you have to ask youself is, even if you create such a Watercooler Moment…is it working? Let me use […]
It’s been a while since I’ve done a post on creativity. So here’s one technique that I really like: Creative Meandering. Find an interesting image, preferably a cityscape of some sort. It should evoke an emotion and have plenty of doors or windows or nooks and crannies that you can’t see into. Something like this:
Grab […]
…as the day you almost caught Captain Jack Sparrow”
I believe this is one of the greatest characters ever created. And I think there might be some lessons about succes–in life, in business, in the fine art of copywriting–we might be able to glean from him.
First and foremost, Captain Jack Sparrow has the perfect mindset for […]
Usually this question pops up when you reach some sort of crossroad in your life, and this time–with me–it’s no exception.
I am in search of a new job. I’m not unemployed yet…things just weren’t working out with Copperwing, for whatever reason. The it just wasn’t there. I don’t have any regrets about spending the last […]
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