Danny    Thompson,    Freelance    Copywriter


The world sticks to the paved roads. The roads are paths paved by industry. The paths are trails widened by the marketplace. The trails are hacked by the Weird, who leave the paved road for the sake of curiosity and wonderment. Where the Weird go, the world follows.

Archive for November, 2006

Comfy? Cozy?

Tuesday, November 28th, 2006

FastCompany has a must-read article online, Do You Believe In Magic?. Here’s a taste:
We gain advantage only when we embrace risky breakout ideas. Our survival depends not on sticking to what works but on making leaps that let us predict new challenges and seize on new opportunities. In a connected world, he says, “magic is […]

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Marketing Goodness

Monday, November 27th, 2006

So over the long holiday weekend, I’m watching the Macy’s Parade with my four-year-old son in my lap, when a commercial for Heroes comes on. About halfway through the spot, Joseph looks up at me and asks:
“Am I the chosen one, Dad?” I tried hard not to bust out laughing (just in case he is […]

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Free Prize Inside!

Saturday, November 25th, 2006

Mmmm…thanksgiving. Nothing goes with a nice turkey or ham like dressing, the casserole of your choice and a nice slice of pumpkin pie—or a nice helping of Listeria…
HoneyBaked foods yesterday—the day after Thanksgiving—recalled 47,000 pounds of ham and turkey, because they might be contaminated with listeria. According to Wikipedia, listeriosis can manifest itself in the […]

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Thank you!

Wednesday, November 22nd, 2006

Tomorrow is Thanksgiving.
There will be family in the house, football on TV, an aromatic caucophony in the air, laughter in the ears, love in the heart and tryptophan in the bloodstream.
Surprisingly, there will not be tension in the shoulders, hunger in the checking account, sleeplessness in the night or worry behind the laughter.
Thank you, for […]

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Can we do more?

Tuesday, November 21st, 2006

Marketing is traditionally defined as everything that leads up to the sale. Our job, as marketers, is to create packaging, identity, positioning, ads, collateral and a whole host of materials designed to create a desire in the customer to buy the product. From there, the client takes over to close the deal.
Sure, there are things […]

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New Tool

Wednesday, November 15th, 2006

A while back, I posted an interesting tool I’d found to use in concepting, called Flickeur. I’ve been using it here and there for a while now (it’s a great way to speed-load your brain with box-shattering images and connections).
Well, Flickeur’s creator, Mario Klingemann, with the help of Oleg Marakov, has take it to […]

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Gettin All Grady With It

Thursday, November 9th, 2006

TBWA/CHiat/Day understands: you can do what you’re asked without doing what you’re asked…
(via AdRants)

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