The world sticks to the paved roads. The roads are paths paved by industry. The paths are trails widened by the marketplace. The trails are hacked by the Weird, who leave the paved road for the sake of curiosity and wonderment. Where the Weird go, the world follows.
There are two basic kinds of customers. The first kind isn’t looking for you and must be educated as to the benefits of your product or service. The second kind is looking for you, and your only concern is making it easy for them to find you. I think we’ll all agree that the second […]
It’s the cardinal sin of marketing, and it’s the one that is most frequently committed in every area of marketing, in every industry. It’s what I refer to as “Me” marketing.
Since 1022, we’ve been doing stuff, giving us an edge. We know more about doing stuff than anyone else around; you can trust us when […]
Wow…has it already been a year since I last wrote a Thanksgiving post?
The sentiments are the same: thanks to everyone who made my year such a great one. I still love what I do, and I am grateful for everyone who has let me (and continues to let me) make this a successful venture.
And a […]
How many of us have a holiday for the job we do (or used to do)? I ask not to devalue the sacrifice our veterans have made on our behalf, but rather in an attempt to shift your perspective on the work you do.
What makes you, your company, your industry so important? Why in the […]
These are interesting times we live in. The sub-prime end of the mortgage industry has bottomed out, dampening an already sluggish housing market. Gas has topped $90 a barrel. The writer’s guild has called a strike (and, no, we copywriters aren’t members of the WGA), throwing a monkeywrench into the works of the entertainment industry. […]
I know I was meant to be a writer. I’ve known it since before I could vote. Heck, before I could drive. Took me a while to accept it. Even longer to believe I could make a living at it. And I believe the long, twisted journey I took to get here was necessary in […]
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