The world sticks to the paved roads. The roads are paths paved by industry. The paths are trails widened by the marketplace. The trails are hacked by the Weird, who leave the paved road for the sake of curiosity and wonderment. Where the Weird go, the world follows.
I’ve been doing a lot of thinking about marketing and the democratization of media, since I took over at Business & Blogging.
And I think one of the most sublimely powerful statements I’ve seen in a long time comes from Hugh MacLeod of Gapingviod.com. “The most important asset in the New Marketing is ‘having something worth […]
Diving into the world of social media doesn’t have to mean you have to go hog-wild with a portfolio of blogs, a twitter feed, engagement in every social networking site out there and a virtual office in second life.
This isn’t an all or nothing game. All it requires is the recognition that conversations are […]
I’m not perfect. Neither are you. Our customers know this, and we know that they know.
So, what do we do about it?
For one thing, we stop trying to present this perfectionist image of you. I’ve said for a long time that no one cares about you. They only care about their own problems. […]
I don’t want to reduce the historic import of this election to droning about marketing…but there are a few things here worth mentioning:
1. Voter turnout: early estimates say there was about a 65% voter turnout. And in some areas the turnout topped 70% and 80%. How’s that for a response rate?
2. We just witnessed an […]
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