The world sticks to the paved roads. The roads are paths paved by industry. The paths are trails widened by the marketplace. The trails are hacked by the Weird, who leave the paved road for the sake of curiosity and wonderment. Where the Weird go, the world follows.
So, I took the family to Gulf Shores for the 4th of July Week as a little vacation. On the way down I had a realization. It started in Montgomery, where I started seeing billboards I had written. Then, as I got closer to the beach, I started seeing boards for campaigns I’d forgotten I’d […]
Busy busy busy.
It’s funny. This is supposed to be the slowest time of the year in AdLand, and yet I’m busier now than…well, I haven’t been this busy in years–even before I went freelance. I’m talking almost hotel-management busy (but in a good way).
I’m also working with the Birmingham AdFed gearing up to the ADDY […]
FastCompany has a must-read article online, Do You Believe In Magic?. Here’s a taste:
We gain advantage only when we embrace risky breakout ideas. Our survival depends not on sticking to what works but on making leaps that let us predict new challenges and seize on new opportunities. In a connected world, he says, “magic is […]
Tomorrow is Thanksgiving.
There will be family in the house, football on TV, an aromatic caucophony in the air, laughter in the ears, love in the heart and tryptophan in the bloodstream.
Surprisingly, there will not be tension in the shoulders, hunger in the checking account, sleeplessness in the night or worry behind the laughter.
Thank you, for […]
Marketing is traditionally defined as everything that leads up to the sale. Our job, as marketers, is to create packaging, identity, positioning, ads, collateral and a whole host of materials designed to create a desire in the customer to buy the product. From there, the client takes over to close the deal.
Sure, there are things […]
TBWA/CHiat/Day understands: you can do what you’re asked without doing what you’re asked…
(via AdRants)
Isn’t that refreshing? Now you can quit wating time trying to find that perfect superlative that will let people know how great, how well established and how important you are.
And you can start marketing effectively…
All too often companies large and small spend a lot of time trying to
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