Danny    Thompson,    Freelance    Copywriter


The world sticks to the paved roads. The roads are paths paved by industry. The paths are trails widened by the marketplace. The trails are hacked by the Weird, who leave the paved road for the sake of curiosity and wonderment. Where the Weird go, the world follows.

Archive for the 'Creativity' Category

Here’s an interesting fact for you: the purpose of gasoline rationing during the Second World War was not to conserve gas, but to conserve TIRES. The primary source for natural rubber at the time was Southeast Asia, much of which was under Japanese control.
“So?”
So…if supply is scarce and you can’t control production…then the only alternative […]

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$130+ a Barrel?

Tuesday, June 10th, 2008

Many people are up in arms about $4.00-per-gallon gas. Not me. I’m trying to figure out how we can emulate that nonsense.
Seriously. How can we raise your prices by 100% over a two year period, and have people continue to increase consumption?
How did the oil companies do it? New markets opened up as several […]

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Now that’s just weird.

Monday, January 21st, 2008

Yeah, I know…I haven’t posted lately. Not even to wish everyone a happy new year (Happy New Year, by the way!). To say I’ve been busy would be an understatement.
But more on that later. Right now what concerns me is the music I’ve seen in some commercials lately. The latest is in the new “teaser” […]

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These are interesting times we live in. The sub-prime end of the mortgage industry has bottomed out, dampening an already sluggish housing market. Gas has topped $90 a barrel. The writer’s guild has called a strike (and, no, we copywriters aren’t members of the WGA), throwing a monkeywrench into the works of the entertainment industry. […]

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All we are is dust in the wind…

Friday, December 29th, 2006

56 percent of the dust that fertilizes the Amazon basin comes from a single valley in northern Chad.
Think about that for a second. That also means that most of the air we breathe, the paper we write/print on, countless species of plants and animals and a thousand other aspects of life are dependent upon this […]

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Three Days ‘Til Christmas…

Friday, December 22nd, 2006

Busy busy busy.
It’s funny. This is supposed to be the slowest time of the year in AdLand, and yet I’m busier now than…well, I haven’t been this busy in years–even before I went freelance. I’m talking almost hotel-management busy (but in a good way).
I’m also working with the Birmingham AdFed gearing up to the ADDY […]

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Put Your Two Cents In

Sunday, December 10th, 2006

How much is a good idea worth? Is it worth two cents? Because if you have two pennies in your pocket (any coins will actually do), there is an easy way to get quick, creative ideas if you’re stuck.

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