The world sticks to the paved roads. The roads are paths paved by industry. The paths are trails widened by the marketplace. The trails are hacked by the Weird, who leave the paved road for the sake of curiosity and wonderment. Where the Weird go, the world follows.
Part of my introspection (see the previous post) has led me to revamp the way I want to do business this year. Freelancing affords remarkable freedom…and that part I like. But it comes at a cost—largely the sort of collaboration and back-and-forth that makes marketing creative such a fun field to be in. Due to […]
Your phone is now a recording studio, and your blog is a broadcast network, and it’s as easy as sending a text message.
Mobile post sent by lefthandewriter using Utterli. Replies. mp3
I’m a big fan of Google. In fact, most of my work is done via one Google service or another. I communicate via email. I write in Google Docs. I stay organized with Google Calendar and Google Bookmarks. I use Google Chat to update my social networks and micro-blogging sites. I keep up with my […]
First, here’s a primer target=”_blank” on GenX (’65-’76) and GenY/Millennials (’77-98). It’s a longish read, but if you’re in marketing, this is important stuff.
GenXers are typically fiercely independent, cynical and pragmatic, whereas Millennials are team-oriented, idealistic and expect instant gratification (Boomers beware: these are character TRAITS, not character FLAWS…they won’t play by your rules […]
If there’s nothing else that you take away from today’s luncheon, it should be this:
“Communication is now wide open. It works both ways. You can talk to anyone, anywhere one-to-one. And anyone can talk about you with anyone else, one-to-one.”
So what does that mean, in practical terms? It means that, rather than try to control […]
I just got back home from LWT’s “Text 2 Twitter.” David ran a little long, so I didn’t get to give my little spiel at the end (but that’s okay…that really was a great primer on emerging technologies and the possibilities they are opening up for communicating both internally and externally).
So, I’m giving it […]
Diving into the world of social media doesn’t have to mean you have to go hog-wild with a portfolio of blogs, a twitter feed, engagement in every social networking site out there and a virtual office in second life.
This isn’t an all or nothing game. All it requires is the recognition that conversations are […]
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