The world sticks to the paved roads. The roads are paths paved by industry. The paths are trails widened by the marketplace. The trails are hacked by the Weird, who leave the paved road for the sake of curiosity and wonderment. Where the Weird go, the world follows.
I don’t want to reduce the historic import of this election to droning about marketing…but there are a few things here worth mentioning:
1. Voter turnout: early estimates say there was about a 65% voter turnout. And in some areas the turnout topped 70% and 80%. How’s that for a response rate?
2. We just witnessed an […]
Here’s an interesting fact for you: the purpose of gasoline rationing during the Second World War was not to conserve gas, but to conserve TIRES. The primary source for natural rubber at the time was Southeast Asia, much of which was under Japanese control.
“So?”
So…if supply is scarce and you can’t control production…then the only alternative […]
Many people are up in arms about $4.00-per-gallon gas. Not me. I’m trying to figure out how we can emulate that nonsense.
Seriously. How can we raise your prices by 100% over a two year period, and have people continue to increase consumption?
How did the oil companies do it? New markets opened up as several […]
Well, it’s been a while, but after fixing the technical difficulties, we’re back online with the blog. So I’d like to open with Stonehenge.
Stonehenge is an incredible feat of human engineering. 40-ton stones from various places in England and Wales dragged to Salisbury and erected into a massive structure using stone-age technologies. It’s perfectly […]
Yeah, I know…I haven’t posted lately. Not even to wish everyone a happy new year (Happy New Year, by the way!). To say I’ve been busy would be an understatement.
But more on that later. Right now what concerns me is the music I’ve seen in some commercials lately. The latest is in the new “teaser” […]
There are two basic kinds of customers. The first kind isn’t looking for you and must be educated as to the benefits of your product or service. The second kind is looking for you, and your only concern is making it easy for them to find you. I think we’ll all agree that the second […]
How many of us have a holiday for the job we do (or used to do)? I ask not to devalue the sacrifice our veterans have made on our behalf, but rather in an attempt to shift your perspective on the work you do.
What makes you, your company, your industry so important? Why in the […]
Not sure how to use an rss feed?
If you prefer, sign up to receive new posts via email:
You are currently browsing the archives for the Marketing category.