The world sticks to the paved roads. The roads are paths paved by industry. The paths are trails widened by the marketplace. The trails are hacked by the Weird, who leave the paved road for the sake of curiosity and wonderment. Where the Weird go, the world follows.
I’m not perfect. Neither are you. Our customers know this, and we know that they know.
So, what do we do about it?
For one thing, we stop trying to present this perfectionist image of you. I’ve said for a long time that no one cares about you. They only care about their own problems. […]
Well, it’s been a while, but after fixing the technical difficulties, we’re back online with the blog. So I’d like to open with Stonehenge.
Stonehenge is an incredible feat of human engineering. 40-ton stones from various places in England and Wales dragged to Salisbury and erected into a massive structure using stone-age technologies. It’s perfectly […]
I know I was meant to be a writer. I’ve known it since before I could vote. Heck, before I could drive. Took me a while to accept it. Even longer to believe I could make a living at it. And I believe the long, twisted journey I took to get here was necessary in […]
What is an ad? An ad is a mini-intervention of sorts.
No, there won’t be a roomful of loved ones, and no heavy tension. But you are trying to change a behavior and create a belief. You want to make the reader believe that taking the action you want them to take will change their life […]
Okay, so an idea popped into my head the other day…I’m toying with the idea of establishing a scholarship. I’m just trying to decide what sort of scholarship.
The first idea that came to me was to simply establish a Lefthanded Writer scholarship. The Criteria? You have to be a left-handed English Major at the University […]
A friend and I are having a bit of discussion lately about radio advertising. We both agree that, in its present form, the outlook is rather bleak. It’s not that the media landscape is becoming too fragmented; it’s that radio just isn’t responsive enough to compete. There are simply too many options out there that […]
Cookies are offensive? Really? Cookies?
(quote from Jeff Goodby, via AdAge)
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