The world sticks to the paved roads. The roads are paths paved by industry. The paths are trails widened by the marketplace. The trails are hacked by the Weird, who leave the paved road for the sake of curiosity and wonderment. Where the Weird go, the world follows.
Well, it’s been a while, but after fixing the technical difficulties, we’re back online with the blog. So I’d like to open with Stonehenge.
Stonehenge is an incredible feat of human engineering. 40-ton stones from various places in England and Wales dragged to Salisbury and erected into a massive structure using stone-age technologies. It’s perfectly […]
I know I was meant to be a writer. I’ve known it since before I could vote. Heck, before I could drive. Took me a while to accept it. Even longer to believe I could make a living at it. And I believe the long, twisted journey I took to get here was necessary in […]
What is an ad? An ad is a mini-intervention of sorts.
No, there won’t be a roomful of loved ones, and no heavy tension. But you are trying to change a behavior and create a belief. You want to make the reader believe that taking the action you want them to take will change their life […]
Okay, so an idea popped into my head the other day…I’m toying with the idea of establishing a scholarship. I’m just trying to decide what sort of scholarship.
The first idea that came to me was to simply establish a Lefthanded Writer scholarship. The Criteria? You have to be a left-handed English Major at the University […]
A friend and I are having a bit of discussion lately about radio advertising. We both agree that, in its present form, the outlook is rather bleak. It’s not that the media landscape is becoming too fragmented; it’s that radio just isn’t responsive enough to compete. There are simply too many options out there that […]
Cookies are offensive? Really? Cookies?
(quote from Jeff Goodby, via AdAge)
FastCompany has a must-read article online, Do You Believe In Magic?. Here’s a taste:
We gain advantage only when we embrace risky breakout ideas. Our survival depends not on sticking to what works but on making leaps that let us predict new challenges and seize on new opportunities. In a connected world, he says, “magic is […]
Not sure how to use an rss feed?
If you prefer, sign up to receive new posts via email:
You are currently browsing the archives for the Copywriting category.