http://lefthandedwriter.com Writing, Creativity & the Pursuit of Idle Time Well-spent Tue, 06 Jan 2009 05:32:39 +0000 http://backend.userland.com/rss092 en Part of my introspection (see the previous post) has led me to revamp the way I want to do business this year. Freelancing affords remarkable freedom...and that part I like. But it comes at a cost---largely the sort of collaboration and back-and-forth that makes marketing creative such a fun field ... http://lefthandedwriter.com/idlethoughts/2009/01/02/im-going-to-change-the-world-and-5-clients-are-going-to-help-me/ I've been in a reflective mood lately. End of the year and all that. And I've come to realize something. This isn't the life I want to lead. Don't get me wrong, I love that I'm able to write for a living, work from home and answer, ultimately, to myself. That part ... http://lefthandedwriter.com/idlethoughts/2009/01/02/2012-it/ Your phone is now a recording studio, and your blog is a broadcast network, and it's as easy as sending a text message.Mobile post sent by lefthandewriter using Utterli.  Replies.  mp3 http://lefthandedwriter.com/idlethoughts/2008/12/17/how-to-create-a-podcast-with-one-phonecall/ I'm a big fan of Google. In fact, most of my work is done via one Google service or another. I communicate via email. I write in Google Docs. I stay organized with Google Calendar and Google Bookmarks. I use Google Chat to update my social networks and micro-blogging sites. ... http://lefthandedwriter.com/idlethoughts/2008/12/09/why-google-sms-matters-to-you/ First, here's a primer target="_blank" on GenX ('65-'76) and GenY/Millennials ('77-98). It's a longish read, but if you're in marketing, this is important stuff. GenXers are typically fiercely independent, cynical and pragmatic, whereas Millennials are team-oriented, idealistic and expect instant gratification (Boomers beware: these are character TRAITS, not character FLAWS...they ... http://lefthandedwriter.com/idlethoughts/2008/12/04/a-bit-about-demographics/ If there's nothing else that you take away from today's luncheon, it should be this: "Communication is now wide open. It works both ways. You can talk to anyone, anywhere one-to-one. And anyone can talk about you with anyone else, one-to-one." So what does that mean, in practical terms? It means that, ... http://lefthandedwriter.com/idlethoughts/2008/12/03/the-takeaway/ I just got back home from LWT's "Text 2 Twitter." David ran a little long, so I didn't get to give my little spiel at the end (but that's okay...that really was a great primer on emerging technologies and the possibilities they are opening up for communicating both internally and ... http://lefthandedwriter.com/idlethoughts/2008/12/03/text-2-twitter/ I've been doing a lot of thinking about marketing and the democratization of media, since I took over at Business & Blogging. And I think one of the most sublimely powerful statements I've seen in a long time comes from Hugh MacLeod of Gapingviod.com. "The most important asset in the New ... http://lefthandedwriter.com/idlethoughts/2008/11/14/something-new-2/ Diving into the world of social media doesn't have to mean you have to go hog-wild with a portfolio of blogs, a twitter feed, engagement in every social networking site out there and a virtual office in second life. This isn't an all or nothing game. All it requires is ... http://lefthandedwriter.com/idlethoughts/2008/11/13/your-bare-bones-social-media-plan/ I'm not perfect. Neither are you. Our customers know this, and we know that they know. So, what do we do about it? For one thing, we stop trying to present this perfectionist image of you. I've said for a long time that no one cares about you. They only ... http://lefthandedwriter.com/idlethoughts/2008/11/07/slick-is-dead/