Copywriting— and, indeed, marketing in general– is the art of translating “what you want to tell your prospect” into “what they need to hear” in order to take whatever action you want them to take. It’s convincing someone to do something they don’t realize they want to do. Yet.
This is accomplished through:
- Market Research
- Marketing & Campaign Planning
- Engaging, Persuasive Copy & Content
- Marketing, Campaign & Content Management.
I also have a background in business management and corporate training, so I can provide in-house training for your staff tailored to your business’s needs, covering:
- Social Media and Community Management
- Customer Service
- and more…
In Addition, through partnerships with top-notch professionals in all facets of the marketing and PR industries, I can help you find the right folks to handle:
- Public Relations
- Media Placement
Or, I can put together a team and manage the whole project for you from concept to delivery to tracking & analysis.
What that really means, in the end, is that you know what your customers want, and how to make them come to you for it.
If that’s what you’re looking for, I’d love to discuss it with you. You can reach me right now at (205) 378- WORD