Business Blogging
Okay, yes, every thirteen-year-old with a computer has a blog. Of course, today, every thirteen-year-old with a cell phone has a camera, too, but that doesn’t stop professional photographers from taking pictures, does it?
Business blogging is not the cutting edge anymore. While it hasn’t quite gone mainstream, there are some pretty surprising companies with blogs. Like who?
Not Surprising:
Microsoft
Google
FastCompany Magazine
A Bit Surprising:
Southwest Airlines
Wellington Financial
General Motors
Tom Peters (Yes, that Tom Peters.)
Really?
The AARP
The San Diego Zoo
Just about everyone at Harvard
If these guys believe in it enough to do it, what’s holding you back?
There are a few things you can expect from a business blog. First and foremost, a blog opens up a communications channel between you and your customers. If you can turn those customers into an audience, they well spread the word. The goal is then to convert that base into even more customers.
From simply writing content to providing hosting and design, I’m working with several companies to create blogs to drive traffic, engage customers, establish themselves as an expert and, yes, to generate leads and increase sales. If you’ve been wondering whether a corporate blog can help your business, drop me a line.