Danny    Thompson,    Freelance    Copywriter


The world sticks to the paved roads. The roads are paths paved by industry. The paths are trails widened by the marketplace. The trails are hacked by the Weird, who leave the paved road for the sake of curiosity and wonderment. Where the Weird go, the world follows.

Concepting

Sometimes, you don’t need all the words. You just need an idea. A start. That certain spark that you or your team can carry the rest of the way to glory.

Whether you’re looking for a theme for your next big sale, a concept behind your new campaign or just a few headlines for an ad, chances are I’ve done it. While words are the tools we use, ideas are the copywriter’s stock in trade.
I’ve come up with giveaway prizes and named resort resaturants, housing floorplans—even neighborhood streets for new developments. I’ve developed positioning statements for products, people and entire cities. I’ve even worked with a few entrepreneurs to brainstorm new business venture ideas.
Sometimes, all you need is that next big idea. And I’d love to help you come up with it. Give me a call, or drop me a line. I’m saving a little spot in the back of my brain just for you.