If you’ve read Why Agencies Don’t Advertise, you know why I think building a following is one of the most important things you can do for your business. Of course, a lot of people build a following by creating original content and sharing it far and wide. These people are your “recognized experts.”
But you don’t have to be a recognized expert to build a following. What is something that people need even MORE than expertise? There are a lot of people putting a LOT of content out there. What people need is someone to help them sort through it all…or better yet, someone to simply point them to the best info out there.
This is where you come in. Creating solid, original content week after week can be tough. But finding and sharing content is a simple matter. And if you make it easy for your followers to find and share with their friends and colleagues, then your following will build itself.
How do you do this? Well, the method I gave you for quickly finding and sharing tons of good content through twitter and facebook is one way. But even more powerful than sharing a dozen articles a day is having your own video channels where your followers can come for hours of information on your topic of choice. The easiest way is to turn YouTube into your very own media empire by maximizing the Playlist feature.
I have many interests. Business and marketing is just one. I’m also interested in the outdoors, music, education, humor and many other subjects.So, my YouTube channel contains playlists covering those subjects.
This takes about 15 minutes to get set up so your followers are brought directly to the playlist page, and this is as simple as watching a video and clicking “save to” and selecting the proper playlist to add it to.
If you sell guitars, you could easily have one playlist covering how to play guitar, another with music vids from some phenomenal guitarists…and whatever else you think your audience would enjoy.
Realtors…of course you could put up walk-throughs of homes (divided into different categories).But you could also create “channels” covering lawn & garden, home decor, cleaning & redecorating, and local attractions. You can also create your own videos and add them to your playlists to throw your own style and personality into the mix.
What you end up with is something like what I’ve begun up above with the “Lefthanded TV” link. What’s better, if people like what you’re offering they can subscribe, and when you update a “channel” (playlist) with new content, YouTube lets you send messages to your subscribers so you can let them know. It’s essentially like a mini-email list to help you have a conversation with your audience.
And if you do that well, getting them to head to your site and opt into your list is going to be much, much easier.
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