Your Job Will Evolve. The Data Says How.
AI is coming for your job, one hundred percent. Just not in the way most people fear. Coming out of Labor Day,…
AI & Work
The Least Imaginative Use of AI
Laying people off may be the least imaginative use of AI. Let’s assume three people who know how to use it well can produce…
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The Cocklebur Principle
When people show me AI output they’re unhappy with, the writing is almost always bland in the same way. Technically fine. Says…
Your Company May Have No Idea What You’re Capable Of
Your company may have no idea what you are actually capable of. Look at what consumes your week. The report has to…
AI & Work
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What’s actually happening, what’s coming, and specifically what you need to do about it. Practical frameworks, real workflows, no hype.
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The craft itself.
Writing, persuasion, and strategy. Two and a half decades of hard-won lessons about what moves people and what doesn’t.
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Sound like you.
How to think, write, and communicate in a way that’s distinctly yours, in a world where generic is free and infinite.
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AI is changing your job. Get ahead of it.
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