7 Habits of Highly Effective Marketers
In Stephen Covey's best-selling book, "7 Habits of Highly Effective People," he lays out seven habits that anyone can use to be more successful in life. While the book is not specifically about marketing, there are plenty of lessons that marketers can learn from Covey's habits. Let's take a look at them.
1. Be proactive
2. Begin with the end in mind
3. Put first things first
4. Think win-win
5. Seek first to understand, then to be understood
6. Synergize
7. Sharpen the saw
1. Be Proactive
The most effective marketers are proactive instead of reactive. They plan ahead and anticipate what their customers will want or need instead of waiting for them to ask for it. By being proactive, you can stay one step ahead of your competition and be ready to meet your customer's needs before they even know they have them.
2. Begin with the End in Mind
When you're planning your marketing strategy, it's important to keep your ultimate goal in mind. What do you want your marketing to accomplish? Once you know your goal, you can reverse engineer your plan and figure out the steps you need to take to get there.
3. Put First Things First
As a marketer, you probably have a never-ending to-do list. It can be tempting to try to do everything at once, but that's not always the most effective approach. The most successful marketers focus on the most important tasks and put their time and energy into those first. Then they move on to the next thing on their list.
4.Think Win-Win
An effective marketing strategy is one that benefits both your company and your customer base. It's important to find a balance between meeting your goals and providing value for your customers. If you can do both, everybody wins!
5.Seek First to Understand, Then To Be Understood
One of the keys to successful marketing is understanding your target audience—what they want, what they need, and what motivates them. Once you understand them, you can craft messages that speak directly to them and offer them solutions to their problems. Only then will they really listen to what you have to say.
6.Synergize
The best marketing plans make use of all available channels—social media, email, website content, paid ads, etc.—to reach the widest possible audience with their message.
7.Sharpen the Saw
As a marketer, it's important to continually sharpen your skills so that you can stay ahead of the curve. Taking some time each day or week to read articles or attend webinars on marketing topics will help ensure that you're always up-to-date on the latest trends and best practices.
The principles laid out in "7 Habits of Highly Effective People" can teach us a lot about how to be successful marketers. By being proactive, focusing on our goals, and understanding our customers, we can create marketing plans that are surefire winners!
