How To Boost Traffic & Social Shares With A Guest Blog Series
Guest Blogging is an effective strategy for boosting traffic and social shares. It's a great tactic for getting more visibility online. First, it's a simple way to change up th voice a little, giving reader a bit of a fresh change of pace. Second, it's an opportunity for more exposure: your guest blogger ostensibly has their own fans, a portion of whom will come to your site to read his or her post. Third, you get to borrow from their authority by association. A guest blog series can be just the thing you need if you're looking to grow your audience and increase engagement with your website visitors.
What is a Guest Blog Series
A Guest Blog Series is a blog post where a business or company offers a space for Guest Bloggers to write original, quality content about the subject matter of their choice. Some Guest Bloggers may choose to write a series of posts or one-off posts about a certain topic.
Why should you do it
A Guest Blog Series allows you to work with outside writers to create content that is fresh, new, and engaging without the time and effort of creating it all on your own. You can choose how many posts or for how long you want the series to run. You can also choose what kind of guest bloggers you want - do you want someone who will write about a particular topic or have them come up with their own thing?
How to get started and find guest bloggers
First, you'll need to find guest bloggers. The easiest way to do this is to find (a) other bloggers who write about your topic or adjacent topics and (b) bloggers who write about things that interest your audience/customers that might not be directly related to your business.
Setting up a Google Alert for these topics is a great way to continuously discover new voices you might want your audience to hear from.
Tips for the content of your posts
When creating your guest blog series, there are a few things to keep in mind:
- Choose a topic that is interesting to your audience and relevant to your business.
- Make sure the content is high quality and original.
- Let your guest bloggers have freedom to write about what they want - within the bounds of what is appropriate for your blog.
- Promote your posts like crazy! Share them on social media, send them to your email list, etc. I'd suggest paid advertising to promote your guests' content, even if you don't typically use advertising for your own. If your guests see that they are getting good traffic from their guest posts, they are likely to want to do it again. $25 on a FB post to drive traffic to the post can go a long way.
- Monitor the comments and engage with readers. Mine these interactions for User Generated Content
Ways to promote your series and increase traffic and social shares
When you're planning a guest blog series, it's important to think about how you'll promote it. Here are some ideas:
1. Send an email blast to your subscribers announcing the series.
2. Post about the series on social media, and include links to the individual posts.
3. Write guest posts for other websites promoting the series.
4. Make a landing page on your website specifically for the series, and include links to all of the posts.
Wrapping up with some final thoughts on how a guest blogging series can help grow your business or blog, no matter what industry you're in!
Guest blogging series can help your business or blog in a number of ways, regardless of the industry you're in. Here are a few final thoughts to keep in mind:
1. Guest blogging series are a great way to grow your audience and reach new readers.
2. They're also a great way to increase traffic and social shares for your website or blog.
3. Your guest bloggers will be excited to share their content with their own audiences, resulting in even more traffic and shares.
4. Paid advertising can be successful in promoting your guest posts and driving traffic to them.
5. Finally, by monitoring the comments and engaging with readers, you can generate user-generated content for your site or blog.
