7 Ways To Reuse Your Content For Maximum Social Media Exposure

Here's a simple solution to avoid content-burnout: rather than try to create 25 pieces of unique, original content, create one piece of long-form content (say, a blog post), and then create 24 pieces by repurposing it. This creates less work for you and affords an opportunity for exposure across social media platforms- which means you can get additional eyes on your content without having to make any extra effort! Here are 7 different ways to repurpose your old blog posts across multiple networks: 

1) Repost your blog post in its entirety on Medium, Quora, LinkedIn Articles and as an email newsletter. 

2) Share snippets of your blog post on Twitter with a link to the full article.

3 Use a series of pull quotes from your blog post to create inspirational, enlightening or "how-to" images to post on Instagram and include a caption with a link to the article.

4) Write a short summary of your blog post on Facebook or LinkedIn and include a link to the full article.

5) Revisit an old blog post and share it on Facebook and/or Linkedin and write about how your thoughts have or haven't changed since first writing it.

6) Repurpose one of your old blog posts as audio and release it as a podcast on anchor, then create an intriguing image using Canva and combine it with the audio to make a video and upload it to YouTube.

7) Create an infographic about one of your old blog posts and share it on Pinterest. This works well for anything with numbers, or a how-to post. Don't have either of those? Get creative-- come up with action steps for applying something you share in a blog post, and turn those action steps into a how-to infographic.

Using these six ideas, you should be able to easily create at least six-- and probably as many as 24-- different pieces of content. It doesn't matter that they all say the same thing. First, repetition is good for your branding; it's how you establish yourself as a leader in a specific space. Second, these pieces all have different audiences in different states of mind. Remember, the idea here is to take the core concepts in your long-form content and turn them into bite-sized piece of content designed to engage your readers inside the platforms where they hang out. Do this well and not only will you build a bigger following on your social media channels, you will get a lot more traffic to your site.